Approach

Great experience design is an emergent property of people having distinctive, seamless encounters with a designed environment. It involves a vigilance for where pain points may be hiding as well as opportunities for inspiring peak moments.

Touchpoints

These encounters often take the shape of:

• Motion Design
• UX Audit
• Print and Editorial
• Brand Strategy
• Signage
• Packaging
• Photography & Video
• Web Development

The Name

Ordinary shapes are, first of all, very practical. Take a moment to consider which brands' logos you can draw from memory. What's more, if you walk around looking for ordinary shapes, you'll actually discover they're embedded in almost everything. They lend themselves to the creation of memorable experiences, continuing to communicate even across significant changes in time or setting. Ordinary shapes are an opportunity to give complex experience a long-term landmark, one at which everyone can easily point.

Have a project in mind? Let's talk.