Approach

Great design isn't a style, stored in the mind, waiting to be used. Great design is found dancing around us; in low valleys, high oaks, sometimes just on the street. Understanding like this underscores the importance of exploring widely and looking deeply. This is how great ideas spring forth.

Assorted Tools

• Motion Design
• Print and Editorial
• Brand Strategy
• Collateral (merch)
• Signage
• Packaging
• Communications
• Photography & Video
• Web Development
• Copywriting

Values

Be in community. Cultivate whimsy. Speak honestly. Widen horizons.

Interactions with technology are dominated by products made by companies so large that it would be impossible for one employee—even one person dedicated full-time!—to know all the others. If the means is the message, the Individual cannot be abstracted away. Technology can be built for people—for folks to talk to, connect with, learn from, and know personally. This understanding is foundational to my belief that there is no need to retreat from technology—tempting as this may be given its discouraging impacts—and that technology can instead be imbued with a disposition that uplifts individuality and community motivations.

The Name

Some of life's most exciting experiences exist in ordinary space. And very memorable experiences can often be disassembled into a few primary components—a few primary shapes. What is UNordinary are ideas can be elevated with the perspective received from and shared to others. Attention given to atomic forms—to ordinary shapes—promotes durable ideas that travel easily.